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Understanding Media NCERT Solutions for Class 7 Social Science Civics Chapter 6
Class 7 Civics Chapter 6 Understanding Media InText Questions and Answers
Text Book Page No. 71
Look at the college on page 70 of the textbook and list six various kinds of media that you see.
The six various kinds of media are as under :
Ask older members of your family about what they used to listen to on the radio when there was no TV around. Find out from them when the first TV came to your area. When was cable TV introduced?
[Hints: Students should do these questions themselves. But for their help, a sample of answers is given in the next column ]
- The older member of my family says that they used to listen to news and songs on the radio when there was no TV in my locality.
- They say that the first TV came to my area in the 1980 s.
- Cable TV was introduced in the 1990 s in my area.
How many people in your neighbourhood use the internet?
There are three people in my neighbourhood who use the internet.
List three things that you know about some other parts of the world from watching television?
- The headquarters of the United Nations situated in New York, USA.
- Hiding Park in England.
- Capital punishment, i.e., hangs to death of Saddam Husain in Baghdad (Iraq).
Text Book Page No. 72
Can you list three different products that are advertised during your favourite TV programme?
[Hints: Students have to do this question themselves. But, for their convenience, a sample answer is done below :]
My favourite TV programme is news I see many products advertised during the news report as LUX soap, Close-up toothpaste, and Tide washing soap.
Take a newspaper and count the number of an advertisement on it. Some people say that newspapers have too many advertisements. Do you think this is true and why?
[Hints : Students have to do this question themselves. But a sample of the answer is given below for their help.]
- I counted 145 advertisements in the ‘Hindustan Times’.
- Yes, Newspapers have too many advertisements. The reason is that every newspaper is published by a private publishing house as a business to earn a profit. So, unless there will be more advertisement, they will not earn a profit.
Text Book Page No. 74
Are the stories given on page 74 of the textbook in the two newspapers similar? And if not, why not? What, in your view, are the similarities and the differences?
- The stories in these two newspapers are not similar in totality.
- The stories are not similar because neither of the two newspapers has given a balanced news report. It means they are not as independent as media should be for giving a balanced news-report for the success of democracy.
- Similarities: Similarities in my view are that both the newspapers have reported on the same topic i.e., ‘closure of factories’. In both the newspapers, the protest by the factories’ owners and workers is highlighted.
- Differences: The news-report in the ‘News of India’ has pointed out that protestors were disrupting traffic and polluting the city continuously. But, the story in the India Daily’ has related the protest with the livelihoods of the workers and factory owners because of the closure of the factories.
If you read the story in the News of India’, what would you think about the issue?
If I shall read the story in the News of India’, I shall think that the news story is not balanced about the issue covered.
Text Book Page No. 75
Do you think it is important to know both sides of the story? Why?
- Yes, it is important to know both sides of the story?
- The reason being that the people take action as citizens on the basis of the information the media provides them. So it is very important that this information be balanced, reliable, and unbiased.
Pretend that you are a journalist for a newspaper and write a balanced story from the two news reports.
(1) The closure of one lakh factories in the city’s residential areas led the factory owners and workers together on Monday in the streets and protest the closure.
(2) The closure of the factories is going to destroy the means of livelihoods of lakhs of owners and workers.
(3) The government has decided to shift the factories to another area and not close for them forever.
(4) Because these factories are polluting the city. It has become a major hindrance in making the city clean and green to develop it as India’s new business center.
(5) But Mr. Sharma, one of the factory owners said, “The government says that it has done a lot to relocate us. But the areas the government is willing to send us to, have no adequate facilities and not been developed for the last five years.” So it is a serious issue both for providing livelihood to the factory owners and the workers and to make the city clean and green.
(6) The government should take the necessary steps to provide adequate facilities for relocation. And the factory owners and workers should accept the relocation offered instead of protesting.
Text Book Page No. 77
What is the consequence of the media ‘setting the agenda! by reporting on the Fashion Week’rather than the slum demolitions?
The consequence of the media ‘setting the agenda’ by reporting on the Fashion Week rather than the slum demolitions are the following:
- Several local groups have started their own media. For example, “Khabar Lahriya’ a fortnightly newspaper is started by eight Dalit women in the Chitrakoot district, in Uttar Pradesh. It is in ‘Bundeli’, a local language.
- Several people from NGOs have started using community radio to advise farmers about the use of seeds and fertilizers, and the price of different crops.
- Some local poor people started documentary films with cheap video cameras on real-life conditions of poor communities.
Can you think of an issue that does not seem important to you because it is never featured in the media?
No. I cannot think of an issue that does not seem important to me because it is never featured in the media. Each and every issue is important from its own point of view but media highlights only those issues which fulfill their interest at large.
Class 7 Civics Chapter 6 Understanding Media Exercise Questions and Answers
In what ways does the media play an important role in a democracy?
Media plays an important role in a democracy. It provides news and discusses events taking place in the country and the world. It is on the basis of this information that we learn how the government works.
- The media also criticizes the unpopular policies and programmes that the government takes.
- Media forms public opinion.
- The media acknowledges us with several current issues.
- Media provides awareness among the masses.
Can you give the diagram shown below a title? What do you understand about the link between media and big business from this diagram?
(1) Title of the diagram: Products and Money flow through media.
(2) In this diagram there are two types of links indicated between the media and big business :
(a) Some big business houses have their own media.
(b) Big business houses advertise their products in media to sell.
You have read about the ways in which the media ‘sets the agenda*. What kind of effect does this have in a democracy? Provide two examples to support your point of view.
Media creates public opinion and democracy. It can build up public opinion in favor of or against any issue. Today, it has diverted from its real agenda. Instead of highlighting public issues, it is now concentrating on cheap agendas like fashion shows, a child falling in the pit, etc.
As a Class Project, decide to focus on a particular news topic and cut out stories from different newspapers on this. Also, watch the coverage of this topic on TV news. Compare two newspapers and write down the similarity and differences in their reports. It might help to ask the following questions :
(a) What information is this article providing?
(b) What information is it leaving out?
(c) From whose point of view is the article being written?
(d) Whose point of view is being left out and why?
[Hints: To do this project, take two different newspapers for example “Time of India” and “Hindustan Times”. Go through both the papers of the same day. Choose any particular news heading in both papers. Also, watch the different TV channels for these particular news headlines. And answer the questions given with the help of newspaper cutting and news watched in different T.V. Channels.]