Our team of subject expert teachers has prepared and reviewed the NCERT Solutions for Class 7 Social Science Civics Chapter 7 Understanding Advertising are given here will help you to prepare well and score good numbers in exams.
Understanding Advertising NCERT Solutions for Class 7 Social Science Civics Chapter 7
Class 7 Civics Chapter 7 Understanding Advertising InText Questions and Answers
Text Book Page No. 81
Look at the two, advertisements shown on page 81 of the textbook and fill the table.
|Top Taste Daal||Care Soap|
|What are the- advertisements selling?||Pulse||Soap|
|How do they describe the product?||Top Taste||Care soap|
|What is the text trying to say?||Guests should be served this Hospitality of a host.||Children should be bathed with this|
|What do the pictures convey?||Yes||Love of a mother|
|Would you want to buy these products after seeing the advertisement?||Yes||Yes|
Do you think there is a problem r in using the image of the mother as the only person who takes care of the child in the Care Soap advertisement?
- There is the mother at home who takes care of the child’s feeding and cleanliness generally.
- She decides what soap her child should be bathed with. Her decisions are considered final regarding the child’s care. This is the reason for using the image of the mother in the Care Soap advertisement.
Text Book Page No. 84
What does the advertisement shown on page 84 of the textbook want me to feel when I use this brand?
The advertisements shown on page 84 of the textbook, want me to feel the most delicious taste of Daal and love and care of mother when I eat the ‘Top Taste Daal’ and use the soap‘Show your child you care’
Who is this advertisement talking to and who is it leaving out?
- This advertisement is talking to hosts for brand ‘Top Taste Daal’ and to the mother for soap’s brand show your child you care.
- It is leaving out the guest in the ‘Top Taste’ Daal’ and father in the soap’s brand.
If you have money to buy these products, how would you feel when you see these advertisements? If you do not l have money, then how would you feel?
- If I have money to buy these products, I would like to use them once for trial these products on seeing these advertisements.
- If I do not have money, I would like to avoid these products by saying that there are a number of brands of the same products, so use that what are we using.
Text Book Page No. 88
Who do you think is the target audience for the social advertisements shown on page 88 of the textbook?
The target audience for the social advertisement :
- ‘FREEDOM is our birthright too’ is disabled children,
- ‘However faster you try, the train is always faster than you’ is the tractor and trolley’s people.
What is the message that each social advertisement is typing to get across?
(1) The message in the social advertisement “FREEDOM is our birthright too’ is that disabled children should have also been given education as normal children.
(2) The message in a social advertisement about the crossing of unmanned railway crossings is that the people who cross railway crossing be careful because train moves always faster than them.
Having read about the diarrhea epidemic in the chapter on State Government, can you make a social advertisement on what precautionary steps should be taken to prevent diarrhea?
DRINK clean water and EAT fresh food
- We should drink boiled and clean water.
- We should not eat raw food.
- We should eat fresh food.
- We should keep cleaning our houses and surrounding. BE Safe From Diarrhoea
Class 7 Civics Chapter 7 Understanding Advertising Exercise Questions and Answers
What do you understand by the word brand? List two reasons why building brands is central to advertising?
- By the word ‘brand’ we mean to stamp a product with a particular name or sign.
- Building brands is central in advertising because of the following reasons:
- It differentiates the product from other products in the market.
- The branded product (daal) does not confuse people with the other products (daal) in the open market.
- In other words, a brand distinguishes one product from other products.
- Advertisers attach special values to the product for their brands. These brand values are conveyed through the use of visuals and words to create an image that makes people buy them.
Choose two of your favourite print advertisements. Now, look at each of these and answer the following questions :
(a) What visuals and text are being used in these advertisements to attract my attention?
Advt: Rin Supreme
Visual: Two boys are shown in a very happy mood to attract my attention.
- Aaj Kee Achhhi Khabar
- Rin Superme Bar Ban Gaya Surf Exel Bar
Advt. : Britannia Good day Biscuit
Visual: A packet of Biscuits with some loose biscuits kept on the foil.
Texts: Good Day Ki Shuruvat Homefoil Ke Saath
(b) What values are being promoted in these advertisements?
- Cleanliness as a value is being promoted in the advertisement of Rin Supreme
- Good Food value for the beginning of Good Day is being promoted in the advertisement of Britannia’s Good Day Biscuit.
(c) Who is this advertisement speaking to and who is it leaving out?
(1) In Rin Supreme, the advertisement is speaking to women especially mothers. It is leaving out fathers in particular and the young males.
(2) In Britannia Good Day Biscuit, the advertisement is speaking to all — children, young and olds. It is not specializing any category of people so it is not leaving out anyone.
(d) If you could not afford the brand that is being advertisement how would you feel?
If I wouldn’t afford the brand that is being advertised, I would feel that money is the only hurdle in between the Good Day Biscuits, Rin Supreme, and me, otherwise, I would have bought these.
Can you explain two ways in which you think advertising affects issues of equality in a democracy?
Branded products cost much more than those sold loose. It is because they include the costs of packaging and advertising. Whatever may be the reason, it is very difficult almost impossible for the large majority of people to buy such costly/branded products. Only a small group of high-class people, say wealthy people can afford to buy them. Here, the principle of equality is ignored. Advertising a product is a costly affair.
Only large companies can get their products advertised. So far small businessmen are concerned, they find it difficult to advertise their product because their income is small. They often have to sell their products in weekly markets and neighbourhood shops. Here, also the principle of equality is marred.
Making an advertisement. requires a lot of creativity. Let us imagine a situation in which a manufacturer has just made a new watch. She says that she wants to sell this watch to school children. She comes to your class and asks you all to create a brand name as well as an advertisement for the watch. Divide the class into small groups and each group creates an advertisement for this watch. Share it with the class.
[Hints: Space for the figure to be drawn by the students.]
Students do this question themselves.
[Hints: For their convenience, a sample of the answer is given below.]
Class is divided into two groups :
- Brand name for watch —‘Time’
- Advertisement for watch—Time
- saves time — Be careful of Time’
- Brand name for watch — ‘Tinku’
- Advertisement for the watch: Tinku cares for the time.